Learn to tell stories
The success of social innovation is measured on the impact one makes in the community through the success of the initiative, business or project. To maximise your impact you need to be able to reach and engage your target public. You are competing with others for the attention of potential supporters, clients or sponsors. A strong and powerful story for your social innovation can make all the difference in attracting this attention and engaging your target public. Storytelling is a powerful tool. It is understood as a conscious and planned act, where the story is being told with a specific aim or goal, e.g. to convince others to support your initiative, to inspire change or to mobilise a specific community. It can be part of your marketing but is not marketing by itself.
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