Service innovation definition

service innovation
(ˈsɜːvɪs ˌɪnəʊˈveɪʃən)

New or significantly improved service concepts and offerings as such, irrespective of whether they are introduced by service companies or manufacturing companies, as well as innovation in the service process, service infrastructure, customer processing, business models, commercialisation (sales, marketing, delivery), service productivity and hybrid forms of innovation serving several user groups in different ways simultaneously

Source: EuropeanCommission (2012) The Smart Guide to Service Innovation, p. 12

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