Shared value definition

shared value
(ˈʃeəd ˈvælju)

A management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on “giving back” or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more.

Source: Porter & Kramer (2011) Creating Shared Value, Harvard Business Review

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