HeritageLab project was a 2018 Winner of the European Social Innovation Competition. The project was selected out of over 700 applications.

Heritage offers immense potential for the future – but not many get the chance to benefit from it. HeritageLab, originating from UNESCO World Heritage Site of Idrija (Slovenia), provides opportunities for young people and the local community – to develop, create social impact and build upon the 500 years of heritage. By connecting local heritage institutions and young innovators of diverse backgrounds, it provides a structured incubation programme with business and specialist mentorships, training and testing for creating new businesses, job opportunities and innovations in the heritage sector – by making it accessible, digital, sustainable and a source of new creativity.[1]

Below you can watch a very inspiring video interview with Matevž Straus, president of Idrija 2020 Association.

Interviewed by Maja Novak

Matevž Straus, president of Idrija 2020 Association, is an urban sociologist, city marketeer, and a futurist, who is curious and creative, but analytical. He is a youth leader, initiator, and magazine editor with the entrepreneurial mind. Matevž is one of the critical initiators behind the idea that asserted itself as one of the three winning projects of the EU Commission Social Innovation Competition in 2018.

Media Links: idrija2020 | LinkedIn | Twitter

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[1] https://eusic-2018.challenges.org/selected/72/slovenia/

Download this Interview as mp3

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