Over 150 million children worldwide suffer from lazy eye, strabismus, or convergence insufficiency. These issues significantly impact the quality of life – if nothing else, our school system delivers 80% of all knowledge through vision and if we don’t see well, we have limited access to this knowledge.

A group of people from Smart Optometry were first made aware of the scope of this problem by their medical advisory board. They shared their key pain: once kids are diagnosed and start treatment, the success of this depends greatly on how committed and compliant they are when it comes to vision therapy homework: the vision therapy exercises they have to do at home. Key problem is that methods used nowadays were boring, unengaging and because of that – kids don’t like doing them.[1]

Smart Optometry is a company providing eye care professionals with innovative software solutions for eye screening, testing, and therapy. Founded in 2015 by a young team of enthusiasts from fields of optometry, ophthalmology, programming, and marketing with a desire to “Smart up your vision”, make eye testing fun and interesting, while still upholding the highest professional standards. Smart Optometry is offering an interactive, fast, simple, and precise application “Smart Optometry” intended for eye screening and testing on smart devices. It includes more than a dozen standardised vision tests with unparalleled interactivity and ease of use.[2]

They have received several awards for the AmblyoPlay solution which was developed in cooperation with Slovenian and foreign experts, and it is currently present in the markets of Western Europe and the USA.[3]


[1] https://the-slovenia.com/business/slovenian-startups/smart-optometry/

[2] https://www.crunchbase.com/organization/smart-optometry-ltd

[3] https://www.kolektor.com/en/about-us/media/news/salus-strategically-invested-into-smart-optometry-start-up-2019-04-15



Below you can watch a very inspiring video interview with  Žan Menart, Chief Executive Officer at Smart Optometry.



Interviewed by: Maja Novak

Žan Menart

Žan Menart


Žan Menart is a chief Executive Officer at Smart Optometry. He studied at the Faculty of Economics at the University of Ljubljana.

Would you like to learn more from other inspiring social innovators?  

Check out the  Social Innovation Academy  – the first fully online management training programme focusing exclusively on social innovation.  

If you are interested in keeping up with the project, you can  subscribe to our newsletter,  become one of  our friends  or follow us on social media (LinkedIn, Twitter  and  Facebook). We welcome all requests for collaboration here. 

How to create eco-friendly products that turn waste into high-quality and well-designed usable products: insights from the founders of Smetumet

Smetumet design solutions and products that turn waste into high-quality and well-designed usable products. Read an inspiring interview with its founders.

Linking Belonging and Social Innovation

Vanessa Mason is the founder of The Future of Belonging Project, which examines how we can redesign tools and remodel approaches to fulfill the basic human need for belonging. She is also research director at the Institute for the Future. Her future research explores...

Inspiring interview with Mohit Mukherjee the founding Director of Centre for Executive Education, University of Peace

  The Centre for Executive Education is located within the University of Peace in Costa Rica, established by the General Assembly of the United Nations (UPEACE), the UPEACE Centre for Executive Education delivers dynamic courses to leaders from around the world....

Would you like to collaborate? Get in touch!

Subscribe to Social Innovation Academy updates

Share This

Share This

Share this post with your network!