Design thinking definition

design thinking
(ˈdɪˈzaɪn ˈθɪŋkɪŋ)

A process for creative problem solving. It is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.. Decisions are based on what your (potential) customers really want and not on the analysis of historical data or intuition.

Source: Tim Brownn, CEO of IDEO

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