Social innovation in focus:

Impakter creates a demand-driven approach to a sustainable lifestyle. The centre stone of this project is to use a simple shopping experience to educate consumers about products and processes while encouraging them to choose alternatives that they may never have known existed. The data collected from these transactions, in turn, helps formulate and recreate more demand for greener and healthier products.

Source: https://www.genomatica.com/consumers-surprised-everyday-products-made-from-crude-oil/  

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